To what extent can CSS clients be motivated to get more exercise if they are promised a reward? myStep and its electronic activity tracker is the answer: everyone taking at least 7,500 steps a day is rewarded with a credit of CHF 0.20 – or CHF 0.40 if they take 10,000 steps or more. MyStep is the best-known product to have emerged from this collaboration with the Health Lab.
A new feature in the next generation of myStep is called ‘Ally’ – the Assistant to Lift your Level of Activity. Ally is a chatbot that sets users their very own daily step target and shares tips and tricks on how to achieve that goal. Through Ally, the Health Lab would like to measure whether individuals can reach their step target more easily if they are given daily digital coaching.